The Diff · Sponsorship & Media KitThe Diff is a weekly product/growth newsletter by 
Jaryd HermannI’ll help you reach your ICP, tell your story, and make your product the default pick
Get in front of the senior product and growth people who choose the tools their teams buy in a newsletter they actually trust.
ShopifyShopifyAbout The Diff and Jaryd
The Diff is a twice-weekly newsletter. The idea is simple: one stealable product idea or growth play, once a week. Readers get the moves that actually work, with evidence from winning companies who shipped it. Written by me, Jaryd Hermann. I’m a Staff PM with 10+ years of experience in product, a prior founder, and I really care about my newsletter, the people who read it each week, and the human writing and design craft behind it.
Campaign bundles from $5,000
Bundles start with either 8 newsletter ads, or 4 ads plus a deep dive. Includes permanent linking in my product stack across every email and perks across social. Larger packages are discounted for longer engagements.
The entry package to get your product in front of the audience and see what lands.
We’ll pick and choose what works for you and build a bundle around your product and goals.
Near-coverage in every edition across newsletter, YouTube, LinkedIn, the daily puzzle and product, plus category exclusivity and standing product help.
Ad formats & specs
Logo, banner, a main CTA, links, and endemic copy woven into the post for relevance. Bring your own creative, or I’ll write it.
A long-form deep dive (~3,000 words) with your product as the hero of the week’s stealable idea. Selective, only when there’s a genuine fit.
A single link, a short blurb, and a small logo within the post.
Product breakdowns and how-to’s, ideal for complex products and storytelling.
youtube.com/@JarydHermann ↗Featured and linked in every email and on the site, in the tools I actually use.
the-diff.com/my-stack ↗Native UGC shorts (a couple thousand views each) across my channels, an emerging format I’m building.
Banners and in-game perk unlocks brought to you by your brand.
logorace.run ↗Depends on your product, but for example, I made these permanent calculators for RevenueCat.
tools.the-diff.com ↗Who reads The Diff
Product managers, founders and builders. The real shape of the base, straight from beehiiv.
The Diff's readers are the people who choose and champion the tools their teams use: product managers, founders, and growth and marketing leaders at high-growth software companies. Senior, high-intent, and overwhelmingly reading on their work email.
Paste your product link and I'll score the overlap live.
Readers from these companies
recognizable brands · by work email
The Diff’s base shows high audience overlap with these newsletters, verified by Substack.
Roles, seniority & company size
Role mix
Seniority
Company size
Industries
Top countries
Top US states
Audience info enriched by Apollo.
See your placement live in real editions
Real ad units that ran in The Diff. The formats your product could take.
Every partner gets a live dashboard
Real-time performance, verified from beehiiv: impressions, clicks, CTR, benchmarks, and a Google Sheet synced for you. Take a look with sample data.