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Last updated 2h ago
Welcome back, Acme team
Here’s how Acme is doing so far, live and verified from beehiiv.
LAST SYNC · 2h ago
6 of 8 placements delivered
6
Emails featuring you
sends with your ad
155,300
Total impressions
opens
3,444 uniq
5,740
Total clicks
not ad-specific
1,071
Ad clicks
your links
0.57%
Ad CTR
primary ads · clicks ÷ opens
18,636 uniq
25,883
Avg impressions / email
featured sends
$45.00
Est. CPM
spend to date ÷ impressions
Schedule
Your placements
How you compare
median across all partners · last 90 days
Open rate
54.06%
med 50.50%
83th pct
Impressions
25,888
med 13,450
100th pct
Ad CTR
0.74%
med 0.39%
100th pct
Ad clicks
194
med 52
100th pct
| Day | Date | Ad type | Recipients | Open rate | Impressions | Ad clicks | Ad CTR | |
|---|---|---|---|---|---|---|---|---|
| Tue | Jul 7 | Newsletter ad1/6 | 46,200 | 52.40% | 23,680 | 132 | 0.56% | Live post ↗ |
| Fri | Jul 17 | Newsletter ad2/6 | 47,960 | 53.10% | 24,840 | 153 | 0.62% | Live post ↗ |
| Tue | Jul 28 | Hero deep dive1/1 | 49,020 | 58.90% | 28,280 | 396 | 1.40% | Live post ↗ |
| Fri | Aug 7 | Newsletter ad3/6 | 50,240 | 51.70% | 25,440 | 117 | 0.46% | Live post ↗ |
| Tue | Aug 18 | Newsletter ad4/6 | 51,280 | 54.20% | 27,200 | 174 | 0.64% | Live post ↗ |
| Tue | Aug 25 | Classified ad1/2 | 51,960 | 50.90% | 25,860 | 99 | 0.38% | Live post ↗ |
| Tue | Sep 8 | Newsletter ad5/6 | — | — | — | — | — | scheduled |
| Sat | Sep 19 | Newsletter ad6/6 | — | — | — | — | — | scheduled |
Cumulative impressions
campaign to date
155,300
Audience
enriched by Apollo
Who reads The Diff
Product managers, founders and builders. The real shape of the base, straight from beehiiv.
34,881
Active subscribers
verified
61.57%
Avg open rate
last 90 days
1.67% click-to-open
1.80%
Click-through rate
total clicks
77%
Work emails
vs. personal
Readers from these companies
recognizable brands · by work emailMicrosoft
10 readers
Apollo
10 readers
Duolingo
7 readers
Amplitude
6 readers
Apple
6 readers
Amazon
5 readers
Plaid
5 readers
Google
4 readers
HubSpot
3 readers
Meta
3 readers
Similar audiences · look-alikes
verified via Substack stats
Lenny's Newsletter
The definitive product audience — PMs, product leaders and founders leveling up their craft.
Product Growth
Aakash Gupta’s PMs and growth leaders — AI-PM workflows, growth tactics and career moves.
Strategy Breakdowns
Operators and founders who devour deep company teardowns and strategy playbooks.
Open Source CEO
Founders and operators building in the open — hiring, GTM and startup ops.
Growth Unhinged
Kyle Poyar’s go-to-market and PLG operators — pricing, growth loops and benchmarks.
Elena's Growth Scoop
Elena Verna’s growth leaders and PMs — growth models, experiments and career.
The Pragmatic Engineer
Senior engineers and eng leaders — Big Tech and startup engineering practice.
The Diff’s base shows high audience overlap with these newsletters, verified by Substack.
Reader profile
Roles, seniority & company size
Role mix
Product management34%
Founder / CEO18%
Marketing (PMM · Head/VP)14%
Product leadership (Head/Dir/VP · CPO)12%
Growth10%
Engineering / technical7%
Other operators5%
Seniority
IC / Employee30%
Manager26%
Director18%
C-level / Founder14%
VP12%
Company size
11–5028%
51–20026%
201–1,00024%
1–1022%
Industries
SaaS34%
Software24%
Internet16%
IT & Services14%
Marketplaces12%
Where they read from
Top countries
United States71%
India8%
United Kingdom4%
Canada3%
Australia2%
Germany2%
France2%
Other8%
Top US states
California36%
New York20%
Texas10%
Washington5%
Florida4%
Massachusetts4%
Illinois3%
Colorado3%
Georgia2%
Other13%
Audience info enriched by Apollo.